Question
Question (6 marks): Source B is a campaign leaflet. How do the presentational features combine with the language to influence the reader?
Mark scheme (AO2):
- Reward analysis of layout (column structure, white space), typography (masthead, sans-serif fonts, capitalisation), images (denotation vs connotation, gaze, anchorage), colour (semiotics — red = danger/urgency).
- Must link presentational choice to effect on target audience.
- Top responses use Barthes' anchorage to explain how the caption fixes meaning of the image, and Kress's multimodality on image–text interplay.
- Grade 9 indicator: integrates language and presentation in every point rather than treating them separately.
6 marks · take your time before peeking.
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Generated by TopMyGrade AI · cross-check official sources before relying on the mark-scheme phrasing.