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Daily Problem·Friday, 16 December 2022Back to today

Explain Gender Differences

GCSE · Business Studies · Edexcel · 1.2.3 — Market segmentation: criteria (location, demographics, lifestyle, income, age, gender) and the importance of targeting

Question

How does gender influence consumer behavior and why is it important to consider when segmenting a market?

3 marks · take your time before peeking.

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