Analyse the impact of the Consumer Rights Act 2015 on a small clothing retailer

Question (6 marks): Analyse the impact of the Consumer Rights Act 2015 on a small clothing retailer.

Mark scheme (Levels-based, AO1 + AO2 + AO3):

• Level 1 (1–2): Generic knowledge of the Act (e.g. goods must be of satisfactory quality). Limited application.
• Level 2 (3–4): Applied analysis — e.g. retailer must accept full refund within 30 days for faulty jeans; must train staff; tighter supplier QC; cost of returns logistics increases.
• Level 3 (5–6): Logical chains showing two-sided impact: compliance raises short-term costs (staff training, refund pool) but strengthens brand trust, repeat purchase, and Net Promoter Score, supporting differentiation against fast-fashion rivals. Indicative content: 'satisfactory quality, fit for purpose, as described' (s.9–11), 30-day right to reject, tiered remedies (repair/replace/refund).