TopMyGrade

Home·Daily Problem

Daily Problem·Wednesday, 21 October 2026Back to today

Justify — Pricing strategy decision (9 marks)

GCSE · Business Studies · Edexcel · 2.2 — Making marketing decisions

Question

LunaTech is launching a smart fitness ring priced between Apple Watch (£399) and basic fitness trackers (£40). Justify whether LunaTech should use price skimming or penetration pricing for the launch. (9 marks)

9 marks · take your time before peeking.

Sign up to try the next 30 problems

Save your streak, mark answers against the spec, and build a daily revision habit. Free during public beta — no card, no auto-renew.

Generated by TopMyGrade AI · cross-check official sources before relying on the mark-scheme phrasing.